Chinese manufacturer Xiaomi has launched its first smartphone in the Indian market, the Xiaomi Mi 3. The phone is priced at Rs 14,999 ($250) and will go on sale on July 15.
Xiaomi brought its flagship Mi 3 to India today at a scarcely-believable Rs 14,999. With a Snapdragon 800 on board, this is by far the cheapest high-end phone in the market, making it competition for the likes of Nexus 5, Galaxy S4, Xperia Z at nearly half the price. But the big targets, the ones who should be really scared are the Indian phone makers.
Instead of selling its cheaper Redmi 1S or Redmi Note, last year’s Mi 3 is the company’s headliner. Given the competition in India from other flagships such as Gionee and it’s super-slim 5.5mm Elife S5.5, releasing the slightly dated Mi 3 could be the right move.
Also, given that supplies of the Redmi Note sold out incredibly fast in other markets, Xiaomi may be facing a stock crunch for the Note, while the Mi 3 has been in production for quite a while now, and it’s likely easier for the company to fill upcoming orders from its India launch.
It is important to note that while the Xiaomi phones don’t come with the Play Store and Google apps in China, they will support them in India.
No official word on retail availability so far but it is said that Flipkart will be one of the retailers of the device.
Along with the Mi 3 smartphone, Xiaomi has also launched the Mi Power Bank in 10400mAh and 5200mAh capacities but without pricing and availability details.